Our country is the world clothing production and export of the first great nation. However the clothing because of the lack of brand competitiveness, into the world market famous dress brand little little, so the added value of the products is much lower than the international similar clothing products. In China, such as clothing enterprise status speaking, "brand management" is the Chinese entrepreneur has realized but is still not fully familiar with the concept, in fact it and domestic clothing enterprise development are closely related. Domestic brand garment has Audio Video Cables been low price to win a consumer, as people living standard rise, the internationalization of acceleration and the clothing market development, more and more consumers to buy the product begin to pay attention to the intangible value which is the brand. Most of the domestic brand clothing in the brand construction and marketing is still very naive, and foreign famous brand that is quite defects, to improve the value of the clothing brands, the enterprises must in the following aspect:

1, clothing design should notice to dress the unity of the style and originality. The overseas well-known brand clothing on the whole design concept, clothing design the style is unified, have their own exclusive designer, quarterly both innovative and launch new products can keep this brand own style. And domestic brand is often follow the trend of the international famous brand, the composition of plagiarism is more, no form his own clothing style.

2, strengthen the construction of the clothing marketing network. Whether the franchise or one of the form, the domestic brand clothing marketing network are thin,NBA hats in brand coverage, the number of shops on have the gap. And foreign famous brand such as Virginia often devoted to take such as jerry form, to build their own marketing system, ensure the clothing sales of synchronous, it can get the timely market feedback information, improving product. Such as women's Esprit in marketing network in 2003 has more than 600, T-shirt in the chain and its franchisees really Daniel alves has more than 700. Domestic brand of "er" marketing network is better, the marketing network of more than 300.

3, improve the fashion grasp. Foreign famous brand in the competition advantage a great extent, depends on the grasp of the world fashion, with information and communication to speed up, and domestic consumer especially young, consumption tendency of high fashion trends group for attention more and more high, and are willing to follow the international trend, is the main force of brand clothing consumption. Practice proves that the group for the international sunglasses shop famous brand clothing, as he sees them, to the international fashion trend also quite understand, but domestic brand to but they have no influence.

4, various trade promotion clothing brand. Please star bear the image spokesperson of brand is the domestic various clothing manufacturer habitual way, with fellow stars in various television advertising and the street posters. And the promotion of brand of the foreign way some more, first of all foreign brand clothing have more specific consumption group orientation, in view of the target groups on the way in promotion is also different. For example really wes will focus on promotion activities sponsored the activities of young people like, such as the first national held extreme sports contest.

5, improve the marketing ability. Some domestic enterprise overall lack of experience, marketing executive ability is poor, often spend NBA Jerseys more money and do no good. Such as the summer of 2003, casual wear manufacturers "seven Wolf" spend $4 million sponsorship real Chinese line activity, it is a very good publicity brand their activities, but have not achieved the desired results. First of all in real Madrid Chinese line after activities, the company has no follow-up propaganda, make the event entirely become a short-term behavior. Worse, in the seven Wolf use real Madrid players image of the advertising, real Madrid players wearing adidas shirt is, it is no doubt for others to do the ads. This no doubt to the activities of the negligence influence is considerable, this activity no continuity, can't play a enhance the brand image of the effect.

Asian manufacturers association chief executive LuoJun says, there are signs that China is by a manufacturing power to manufacturing power shift. And, of course, can jump to advanced manufacturing level of China's enterprise mobile chargers is only part of it. Most of the enterprise in the future a long period of time will also in processing manufacturing stage.

LuoJun today when accepting a reporter to interview, said China's industrialization late start, the good progress, individual field in a global leader, and the overall competitiveness significantly enhanced, and achieve industrialization later period level, but the developed western countries industrialization and distance from a distance. China's manufacturing industry of the international competitiveness of Chinese manufacturing industry to strengthen mainly comes from the attention of the independent innovation, the governments at all levels to science and technology talent cultivation, and the integration of the world economy to bring China manufacturing industry of open international vision.

LuoJun analysis, although the financial crisis of the us and Europe hit baseball hats relatively serious, now are not completely breath to, but the present global purchasing power or Europe and America is stronger, mainly comes from Europe and the traditional consumer behavior, high income and high spending pattern of gao fuli didn't get change. China's export products mainly still labor-intensive industries, China's industrial income at least one over ten of the Europe and America is similar workers, although the price hike in raw materials, transportation costs, Chinese products are still has strong competitiveness. And compared with the asean countries, although their labor costs in China than to have an advantage more, but China soccer jerseys a sound industrial chain and mature labor advantage or very obvious.

LuoJun points out, China and asean free trade area to be built and operation in a formal, for both brought convenient trading environment, will also promote China's industrial raw material and asean countries further cooperation. From asean countries industrial base to see,sunglasses shop they in the basic industry also is very weak, rapid industrialization from raw materials of industry support, but China in the steel and cement industries have dominated the production capacity of the global industry half of the mountain, and can meet the demand of the development of the industry overall asean, along with China and asean industrial integration of deepening, China's basic industry and asean industrial integration will further increase speed.

　Jinjiang economic development council officials say, this year will hold the brand enterprise matchmaking supply and demand, urged within the industry production optimize resource integration.

The chief said that since last year, in order to support small and medium enterprise, the government has issued a relevant subsidy policy to support small and medium enterprise for local brand enterprise for processing. However, consistent policy although launch, also have some enterprise issued allowance,Wholesale MLB Jerseys but because it is difficult to assess allowance standard, the related government department this year will take new way, such as brand enterprise held matchmaking supply and demand.

The official said that at present scheme is pointing, pending further push forward. According to introducing, the brand enterprise set up industrial park government will put forward some hard conditions, such as brand enterprise brand industrial city construction, need to its upstream and downstream enterprise workshop land demand into account, except for industrial park of the brand building, but also have a surplus of workshop will be able to rent to provide their own form of upstream and downstream firms use etc. In addition, the application and processing policy before also must first aid after the project application.

This chief when accepting a reporter to interview, said that while the government has been focus on how to integrate area resources, let local small and medium-sized enterprise for local brand enterprise for processing problem, but order resources quadratic assignment after all is market behavior, the government can only do promote bias, build a platform to interfere.wholesale Cheap sunglasses "Jinjiang most small and medium-sized enterprises, the business market position is not clear when it yourself market, business not only thinking about looking for order processing, production and began to management level and uneven, it makes a lot of big brand enterprise not willing to take risks and their cooperation." The official said, especially these a second line brand enterprise production sales plan, be to shift to an earlier date years has set down, and most of the form of the tender is looking for cooperative enterprise. These brand enterprise bidding conditions high, many small and medium-sized enterprise management level fundamental can't keep up.

"Why the international a second line brand enterprise order always choose taiwan-owned enterprise on the? Because these taiwan-owned enterprise explicit oneself as a processing plant location, and our small and medium-sized enterprise still to be positioning clear this." The official said.

Recently, China light textile city scarf market investment promotion wind, with the construction of market transition markets lead scarf pattern, is light textile city clothing for home textile market formation. As early as in early December, the market has put forward the construction of the development of the market planning scarf, and the scarf market construction into the market to investment promotion long city of overall development plan. In accelerating the implementation of formats in the process of adjustment, market with long-term, taking active choose business optimal business policy. Therefore, to speed up the brand in investment promotion implement market format adjustment,NFL Jerseys lead the market during the transition, the author thinks that should do well in the following four aspects: work.

A strong city is to stick to the brand strategy. As is known to all, the brand is a vital and competitive intangible assets and soft power, is also a mature economies of significant signs. In the scarf market in the process of investment, with the brand construction of high-quality curriculums, vigorously introduce and develop the brand scarf producers or the trade, to speed up the adjustment formats, change the way the city development market investment promotion long, promoting the market core competitiveness and market popularity, stimulate the development of the market for power, have far-reaching strategic significance.

Second, strengthen smartfortune strong city investment. Implement brand strong city marketing strategy, market should further strengthen financial effort, deal with brand rewards and subsidy funds in the policy will further strengthen, pay more attention to create brand process, software investment and characteristic cultivation.Discount sunglasses The market may establish investment promotion leadership team, and set up a brand marketing promotion work group, all-round for market development, investment promotion and brand do service work.

Three is to create atmosphere and brand. Implement brand strong city, want to try our best to create creating brand market good atmosphere. At present, the market has already formed the government promotion, department, market linkage initiative "attracting investment atmosphere, through the marketing, media build power, make market brand investment promotion construction market into a rapid scarf positive development, has a huge brand products and famous trademark scarf production operators, formed the brand construction of cultivating good investment gradient pattern.

4 it is to strengthen the marketing efforts. In order to speed up the market, investment promotion together transformation success, to achieve the flourishing city long city as soon as possible, we should promote take "go out" marketing yourself, "please come in" prosperity market strategy. To increase advertising media promotion in the global textile nets, financial channel CCTV products publicity; In highway, airport, a place on the billboard, and further improve the scarf market popularity; Strengthen the propaganda exhibition at home and abroad, especially every year spring and autumn two spinning expo,MLB hats to the customers both at home and abroad market highlights. In addition to pay more attention to product regional sales, multi-level and regional organizations supply and demand docking marketing activities.

Building brand market a brand-day work, the brand is not strong city overnight. For this, we will with the construction textile city market and tourism market scarf as an opportunity to enhance the brand investment promotion lead the market transformation measures, should be on the resources, policies and the environment to guarantee, innovating constantly brand investment promotion path, make the brand market influence is expanding, and to make clothing home textile market steady development.

　Seemingly obscure topics, from two Angle the current domestic clothing enterprise in analytical creating famous brand, do not allow to ignore and most of the famous brand of factors--social sense of responsibility.

Do social enterprise--enterprise leadership to want to have a strong social responsibility, external social environment to a difference, after all enterprise can be used as the individual being alone, can't live in their own little world, with clothing product to society in the market, face to face, consumers, and with related to all aspects of the soccer jerseys clothing build good relationships, not only is the industrial chain of upstream and downstream, and looking to the more natural environment, like this can drive a huge machine in motion and a lasting power.

Do enterprise social--enterprise decision maker to internal staff more than it is a face stereo role for employees of positioning never again have to for the part-time job, pay salary so simple, while most of the enterprise also only stay in this degree, especially the scientific and technological content of clothing of increased industry, the objective environment DaoBi clothing enterprise consciously for every employee build of the growth of the platform, will the enterprise internal to create a big social environment, the extension of employees can get the maximum degree of play.

So analysis, look be like task is arduous, condition is complex, decision makers can rein in good the duty, to use a slogan-how much heart, big stage.

The business of WuYou more like a "humanitarian", "said the truth,sunglasses shop with sincere" looks like some high-profile, and 5 horse of the story, the fabric with rewards and punishment system, let WuYou creating a whole social clothing enterprise to meet all of the target practice in the thousands fine clothes. Understandable, businessman is chasing the most direct interests as the proposition. And the experience of international environment after all sorts of change, more and more domestic enterprises to realize service only "warm" competition environment, can let each enterprise to return to the "pursuit of happiness" fundamentally. WuYou and his thousand fine don't worry not rashness, physically to adhere to the integrity of the business environment construction, and believe that lacks the force will be infected more and more enterprises to join, eventually build credit business environment.

In most people heart, can handle it environment usually less attention to detail, especially in the clothing such a labor-intensive industry, to the staff management is a let enterprise decision makers Orion, and Mastermind inheritance growing CEO, professor HeHua guidance are true but easy to turn to his father--mentality grandpa mentality, do "father", these urgent will let staff lose mentality free play space, and do "grandpa" can use a way of communication, the means of learning, fully motivate their vitality. WuYou staff as the boss, the most simple addition, the boss to create greater than the value of the employees to create, if everyone as the boss treats, persuasive voice, the value of the firm will be greater than the original creation.

In the heart of the WuYou, anything is possible, infinite wide stage, people in madness pursue business model, update technology, for IPO break through head,baseball hats WuYou set up stable social values--responsibility above everything, this kind of social responsibility will transcend a best-selling products and business models of prosperity, is the enterprise get stronger and more stable source of power.

August 16,, chemical fiber industry by technical innovation strategy alliance of national science and technology support technology project-" super copy synthetic fiber and cotton textile industrialization technology development "(hereinafter referred to as the" super copy cotton support projects ") started promoting the meeting was held in Beijing, the unit to the alliance for submitted project commitments. China's textile industry association DuYuZhou points out, the cotton project will realize not only copy technology, project major breakthrough, more to form a kind of effective NFL Jerseys technology innovation mode. He remind relevant units, must pay attention to the crucial stage of the project multiple tasks, and called on the industry union share the joys and sorrows, play to their respective advantages, makes the copy cotton project to create economic benefit and social benefit.

China's chemical fiber industry association, honorary President of the chemical fiber industry technology innovation strategy alliance ZhengZhi art of China textile science research institute President, chemical fiber industry technology innovation strategy alliance standing vice chairman of the zhao jiang, the ministry of science and technology policy and regulations company LiXinNa inspectors, as well as from the China textile science research institute, donghua university, Beijing institute of clothing and other institutions of higher learning and scientific research institutes, China petrochemical, the jingtong group, rongsheng group, Shanghai 3 guns, copper cow equity shares projects, the representative of the unit attended the meeting.

DuYuZhou at the meeting that, super copy and past copy cotton cotton products are essential difference between. Previous chemical fiber copy cotton fiber surface outline mainly through fake or finishing means such as, fiber itself performance did not change; While the copy cotton requirements to overcome natural fiber is behind the performance, and to consolidate the performance is better than the natural fibers, through the research of systematic simulation technology realize breakthrough, make fiber itself with moisture absorption and sweat of good dyeing, flame retardant, melting performance, such as resistance drops.

According to information, super copy cotton support projects in April menstrual the ministry of science and technology project was approved by China textile science research institute, donghua university, yizheng chemical fiber, jinhui chemical fiber, more than 20 units to take advantage. China's textile science research institute is the integration of the project units. The project development emphasizes scientific nature, the technical foundation is started from the 1980 s of fiber materials design science, emphasizes functional differentiation, series of play integration technology, emphasis on polymerization, chemical fiber, weaving, dyeing and integration of the technology.

DuYuZhou think, development of imitation cotton textile industry becomes the "1025" the important task, because it can make up cotton and other natural fiber gap, can conform to the people's good life new look forward to, can improve chemical fiber the added value of the products, promote industrial upgrading. He especially stressed the need for reliable, solid stages to advance the project, timely make the test methods and index, to formulating relevant standards, to standardize the market lay scientific basis.

"Super copy cotton" is with high and new technology to upgrade traditional textile industry concrete manifestation. In 2010, China's total fiber to 41.3 million tons, chemical fiber of about 70%. Meanwhile, China polyester production of the world more than 70% of the total output of polyester. In the past 10 years, in addition to the world beyond China polyester production declined 24.7%, while China increased 3.9 times, successfully has undertaken the world the transfer of chemical fibre industry. In such a large scale, find product development application, industrial NBA hats upgrading direction is very important. When the comfortable, healthy increasingly become mainstream consumption, and natural fiber production far can't satisfy the demand, develop chemical fiber super copy cotton became the demands of The Times.

Compared with the foreign products, China's chemical fiber added value of products is still low, the proportion of the conventional products still greater. DuYuZhou cited a set of data: in 2010, China's export average price of polyester filament for us $2792 / mt, import average price for us $3974 / mt, import prices higher than export prices 42.34%; Polyester staple fiber average price for export us $1678 / mt, import average price of $1975 per ton, 17.7% higher than the import export. In 2010, domestic polyester filament fabric export average of $0.9597 / m, import for $1.7 / m, import export 77.39% higher than; Staple fiber fabric export average $0.866 / m, import average price of $2.08 / m, 1.4 times higher than the import export. In 2010, chemical fiber clothing export average $3.46 / a, import average price of $13.15 / a, import export 3.8 times higher than. Even excluding some objective factors, the domestic chemical fiber the added value of the products also to have the very big rise. "1025" realize the copy of 8  million tons cotton goal, can greatly improve the whole level of chemical fibre industry.

  A few days ago, a hospital to work in wenzhou of ms. Chen cannot resist the network mall so high to return ticket discount, near the mall order, involved in the "buy 200 yuan to 200 yuan," activities. And she see clear rules for using the coupons, to FanDiGu.

  Originally, near the mall "buy the send" activities, donated 200 yuan for the mall, the DaiJinQuan, divided into 4 copies.cell phone charger If Audio Video Cables consumer wants to use the coupon $50, must first near the mall to buy 200 yuan goods to use, purchased goods must be books, music, etc. More demanding is, these coupon "release to account within 15 days from the date of effective". Jingdong mall customer service made clear, this rule is to consumers in the received vouchers must be used within 15 days, or the system will automatically deleted coupons.

  Reporter calculate a bill, if consumers bought 200 yuan goods, reinvest the 200 yuan coupon, use up the need to pay 1000 yuan altogether, lose the first $200 of a consumer, equivalent to the jingdong mall to consumers playing eight fold.

  "Every guest sincere product" is offering a Thanksgiving season "the full 200 yuan to 300 yuan", with coupons rules also is very complicated. Activities have begun, but coupons consumption time is dragged to NBA hats the December, 300 yuan to return ticket is 100 yuan respectively, 100 yuan fashion cosmetics coupons men's clothing vouchers, 100 yuan V + ticket (every guest sincere product its electronic mall VJIA launched coupons). The cosmetics, the men's clothing consumption with decreased 200 yuan 100 yuan coupons, and V + a full 299 yuan to reduce spending $100 V + coupons.

  At present this kind of coupons promotion activities almost full of those large net buys mall. And in the entity mall, had similar to return ticket sales promotion also has done a lot of consumers across, now online fashion again this promotion game, consumers a don't be careful they would be in the business of the tender trap.

  Consumers in enjoy preferential, first is to spend more money on shopping. According to the net buys malls coupons consumption of produce dispute, the wenzhou city disappear is protected appoint vice secretary general Discount sunglasses of the king, and said, there is no specific to the rules set net buys promotion. As the network virtual shopping, the visual decided to the lack of specific documents and buys records, consumer protection to cause confusion. General mutatis mutandis the network trade in goods and services behavior related to the provisional method "regulation, by the network commodity market operator's web site is located and Commerce Department of jurisdiction. Like every guest sincere products, jingdong mall, dangdang network and so on, their site is located in Beijing, even if consumers in wenzhou,football uniforms and the resulting consumption disputes can only through the Beijing local industry and Commerce Department mediate processing. Because this consumer coupons for such sales promotion activity, must carefully check coupons consumption rules and details on a potential safety problems and must be visual examination of, don't to buy the form of e-commerce.