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Thursday, 1 December 2011
Textile city scarf market: to speed up the brand investment promotion lead the market transformation
Recently, China light textile city scarf market investment promotion wind, with the construction of market transition markets lead scarf pattern, is light textile city clothing for home textile market formation. As early as in early December, the market has put forward the construction of the development of the market planning scarf, and the scarf market construction into the market to investment promotion long city of overall development plan. In accelerating the implementation of formats in the process of adjustment, market with long-term, taking active choose business optimal business policy. Therefore, to speed up the brand in investment promotion implement market format adjustment,NFL Jerseys lead the market during the transition, the author thinks that should do well in the following four aspects: work.

A strong city is to stick to the brand strategy. As is known to all, the brand is a vital and competitive intangible assets and soft power, is also a mature economies of significant signs. In the scarf market in the process of investment, with the brand construction of high-quality curriculums, vigorously introduce and develop the brand scarf producers or the trade, to speed up the adjustment formats, change the way the city development market investment promotion long, promoting the market core competitiveness and market popularity, stimulate the development of the market for power, have far-reaching strategic significance.

Second, strengthen smartfortune strong city investment. Implement brand strong city marketing strategy, market should further strengthen financial effort, deal with brand rewards and subsidy funds in the policy will further strengthen, pay more attention to create brand process, software investment and characteristic cultivation.Discount sunglasses The market may establish investment promotion leadership team, and set up a brand marketing promotion work group, all-round for market development, investment promotion and brand do service work.

Three is to create atmosphere and brand. Implement brand strong city, want to try our best to create creating brand market good atmosphere. At present, the market has already formed the government promotion, department, market linkage initiative "attracting investment atmosphere, through the marketing, media build power, make market brand investment promotion construction market into a rapid scarf positive development, has a huge brand products and famous trademark scarf production operators, formed the brand construction of cultivating good investment gradient pattern.

4 it is to strengthen the marketing efforts. In order to speed up the market, investment promotion together transformation success, to achieve the flourishing city long city as soon as possible, we should promote take "go out" marketing yourself, "please come in" prosperity market strategy. To increase advertising media promotion in the global textile nets, financial channel CCTV products publicity; In highway, airport, a place on the billboard, and further improve the scarf market popularity; Strengthen the propaganda exhibition at home and abroad, especially every year spring and autumn two spinning expo,MLB hats to the customers both at home and abroad market highlights. In addition to pay more attention to product regional sales, multi-level and regional organizations supply and demand docking marketing activities.

Building brand market a brand-day work, the brand is not strong city overnight. For this, we will with the construction textile city market and tourism market scarf as an opportunity to enhance the brand investment promotion lead the market transformation measures, should be on the resources, policies and the environment to guarantee, innovating constantly brand investment promotion path, make the brand market influence is expanding, and to make clothing home textile market steady development.

Relevant article:Clothing business

Posted by kjeiai at 10:29 PM EST

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